Random Ramblings of a Reluctant Blogger

Love fashion? Does your heart go boom boom seeing all those anorexic tribes dolled-up with inexplicable paraphernalia and strutting on a thin piece of platform they call the ramp? And want to make it big in the world of fashion.?

Have you ever felt that the sequined long or short piece of cloth has more ways of being draped around the hour-glass? Ah then you are cut out to be a ‘fashion designer’. 

But before you get into the nitty-gritty of fashion you need to give yourself ‘The Attitude.’ For finally, that’s the key which separates the winner from the also-ran.

No matter how creative you are, your success sorely depends on how people perceive you. And the perception is to be steered your way by thrusting on them what you want to be perceived! Once you get this little secret you have made it. What you do matters not, as much as what you are seen doing, and what you tell people to see!

First and foremost, never use the word fashion. Always say couture. Fashion is used by the uncultured. Next intersperse your dialogue (actually, if possible, keep it to a molouge) with a lot of Italian and French sounding names like, Gussi, Versace, Christian Doir, etc… Think up a few good ones too, who the hell will know anyway. Always remember your competition is not with the desi fashionwalas, for you puch above all. 

What’s couture without culture? It is in ‘with times’ to remind each and everyone how inspired you have been with ‘our varied culture’ from where ‘you draw a lot’. It’s not modesty, it’s calculated modesty that clicks. 

Always remember everything you do is for a ’cause’ _ for nature, for eco-friendliness, for animals (oh! I don’t use fur), and you are helping bring about a ‘change’. 

Tell everyone how each thread or seam or button has a character and that one needs a special ‘eye’ to see it. Be specific with your preferences and be hugely loud about it. “I love pinks and prefer to shade it with yellows and whites. It keeps me on the ground and yet allows me to fly”… ad lib such meaningless stuff whenever you can. Your meaninglessness is their meaningfulness!

Philosophise as much as you can. That in itself is not difficult. All you need to do is sound sombre and use the word soul as much as youc an.

Sound confident. “Oh yes cottons, I love to work on them, but if a client insists I use a cloth of his choice…” Never ever reveal “it comes easily”. Each creation (and everything is created not made) is a challenge. After all, shouldn’t your piece of art reflect your character?

If you have a hot shot movie maker to back you up by asking his character to wear whatever you dish up, you have made it. But if you are a beginner, drop enough hints as often as you can on what you think was good or bad with what s/he was wearing in such and such a film.

“Oh those sequinned prints that were in the background on the bed was heavenly. Just name any movie, especially those arty ones. You can bet your life that not many would have watched it and even if they did would not remember it, but it adds ‘aesthete’ to your persona.

And remember to wade into controversies and back out just in time. Befriend a few journalists for this, and they are available dime a dozen. With their help display, at times, a false modesty “I am but a darzi”, kind of talk. It gives you the click bait headlines. Then go about claiming “Oh you see people are slow to catch-up. I know it is difficult, but a few are adventurous and it is for them I work.” Gives you your ‘exclusive’ tag. And always price yourself high. Keep this in mind, people remember all that they can’t afford. And once they associate you with high fashion you are there.

As for the real work…well, who needs it. Attitude, a designed one — is all that it takes.